Hotel Proposal Automation

Hotel Proposal Automation for Group Sales Teams

Custom workflows that pull your hotel's rates, meeting space specs, F&B options, and imagery into polished proposal drafts — in minutes, not hours.

The Problem

Why hotel proposals take too long

Every proposal starts the same way — someone opens a blank document or last month's proposal and starts copying rates, pulling photos, rewriting the same sentences about your meeting space, and hunting for the current F&B pricing.

It's not skilled work. It's repetitive data assembly — and it takes an hour or more per proposal when your DOS has real relationships to manage.

Proposal automation replaces that assembly work. The workflow pulls the data, populates the template, and delivers a polished draft — ready for your team to review and personalize.

Copying rates from a spreadsheet into a Word document
Hunting for the right room photos in a shared drive
Rewriting the same F&B section for the 40th time
Reformatting layout after pasting from last month's proposal
Checking whether the rates in the template are still current
Sending a proposal that looks different from the last one
What Gets Pulled

What proposal data can be pulled automatically

Every piece of hotel-specific data stored in your Brand DNA profile is available to the proposal generation workflow.

Room rates

Current rates by room type, seasonal adjustments, and group discounts

Room types

Room descriptions, amenities, and availability windows

Meeting space specs

Room names, square footage, capacity by setup style, AV included

F&B menus

Breakfast, breaks, lunch, receptions, dinner options and pricing

Property imagery

Hosted photos of rooms, event spaces, F&B, and property exterior

Brand voice

Tone, terminology, and messaging that matches your hotel's identity

Brand DNA

Your hotel's identity powers every proposal

Brand DNA is a structured profile of your hotel — built during onboarding by filling out a spreadsheet template. It contains your property details, brand voice, rate structures, meeting space specs, F&B options, and links to hosted imagery.

The proposal generation workflow reads from this profile every time it builds a draft. That means every proposal uses your current rates, your imagery, and your voice — not a stale template from six months ago.

What Brand DNA includes

Property name, address, and key differentiators
Brand voice guidelines and sample language
Room types, descriptions, and current rates
Meeting space names, dimensions, and capacity
F&B menus, pricing, and minimums
Links to hosted imagery by category
Key contacts and response protocols
Special packages and seasonal offers
Human-in-the-Loop

Proposal draft, not auto-send

The workflow generates a proposal draft. Your sales team reviews it before it goes to the planner. That review step is intentional — it's where your team adds the personal touch, adjusts pricing for a specific relationship, or catches anything the AI missed.

The workflow handles the 60 minutes of assembly. Your team handles the 5 minutes of relationship-aware review. That's the right division of labor.

What you review before sending
  • Rate accuracy for this specific inquiry
  • Meeting space match to the event type
  • F&B selections and minimums
  • Proposal tone for this client
  • Any custom packages or accommodations
Honest Positioning

When to use a custom workflow vs. a proposal platform

A dedicated proposal platform is better when…

  • You need interactive proposals with e-signatures built in
  • Your team wants a visual proposal editor with drag-and-drop

Dedicated proposal platforms may be a better fit in those cases.

A custom workflow is better when…

  • You want parsing + qualification + proposal in one owned workflow
  • You don't want to pay a monthly SaaS fee for a tool your team won't fully use
  • You want control over every step — and to own the workflow outright
  • Your current stack works fine; you just need the admin work automated

Built in n8n, so your hotel owns the workflow.

Stop building proposals from scratch

Let the workflow do the assembly. Your team focuses on the relationship.